State Farm: Here to Help Life Go Right

PROJECT DETAILS

To best launch State Farm's new brand positioning in the U.S. Hispanic market, we decided to kick it off during the CONCACAF Gold Cup. Similar to the World Cup, it determines the continental champion of North America, Central America and the Caribbean. With traditional and digital creative we developed a brand positioning that was both shareable and hard hitting.

TEAM

CD: Christian Liu
CD: Jaume Rodriguez
CW: Johann Lopez