Most smokers understand the cost of smoking to their health, but few realize the cost to their wallet. To open their eyes on the actual cost of smoking, the Smokers Store was opened. A place where all the prices of items sold where replaced by its price in cigarettes. As an initiative to support the activation, we developed a landing page where visitors could see the cost of smoking first hand.
ECD: Jorge Murrilo
CD: Monse Valera
CW: Johann Lopez